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Social Media Marketing for Beginners
Section One
Meet Your Trainer! (0:27)
What is Social Media? (0:42)
Social Media Trifecta (1:22)
The Sweet Spot for Brands! (0:20)
Evolution of Social Media (1:11)
The Social Media Revolution (2:08)
Why is it Important? (1:03)
Social Media Usage Numbers (0:47)
Social Media for Marketers (0:47)
From Conventional to Conversational #1 (0:33)
Conventional to Conversational #2 (0:20)
Inbound Marketing: A New Way (0:42)
Inbound Marketing Methodology (2:17)
Social Media Content Development (1:05)
Social Media Marketing Plan
Step 1 - Align Goals to Business Objectives (1:04)
Step 2 - Understand Your Target Audience (0:26)
Step 3 - Conduct a Competitive Analysis (0:42)
Step 4 - Craft Your Content Strategy (0:47)
Section 1 - Checked
Section Two
Social Media Channels (2:06)
Facebook (5:43)
Ad or Post? (0:56)
Native Ads vs Display Ads (1:05)
Facebook Ad Formats #1 (0:55)
Facebook Ad Formats #2 (3:38)
Facebook Targeting #1 (0:57)
Facebook Targeting #2 (1:32)
Facebook Algorithm (2:30)
Facebook Live #1 (0:44)
Facebook Live #2 (0:34)
Facebook Messenger Chatbot (1:11)
Section 2 - Checked
Section Three
Instagram (0:34)
Instagram Stories (0:51)
Instagram Stories for Brands (1:50)
YouTube (0:23)
LinkedIn (0:32)
Twitter (0:27)
#hashtags (0:46)
Introducing Snapchat! (0:50)
Mission Snapchat! (1:03)
Snapchat Filters (0:33)
Social Media Gurus (0:21)
Section 3 - Checked
Step 1 - Align Goals to Business Objectives
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